One Project Man? Ripple CTO Clarifies Where His Loyalty Lays
Ripple’s Chief Technology Officer (CTO), David Schwartz, has been addressing some misconceptions and speculations about him. This week, the CTO was questioned about his wealth and billionaire status over NBA game seats. Now, the crypto community wonders about Schwartz’s relevancy at Ripple and whether he is loyal to his employer or the technology he has […]
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Dubai is set to host the world’s first blockchain loyalty program with the launch of Loyyal, an umbrella scheme aimed at uniting many rewards programs under one banner. Uniting ‘Fragmented’ Loyalty Industry. In concert with the Dubai national government, Loyyal will use an “unbundled” blockchain to provide value transfer between loyalty scheme....
A debit card that combines cryptocurrency, loyalty points and fiat money could soon be a reality thanks to Californian startup Shift Payments. Shift's card, currently only compatible with bitcoin and ripple, is in the process of being tested by 100 participants in San Francisco Bay and beyond, according to TechCrunch. Shift's hybrid debit card. The Y Combinator startup began working on a prototype debit card last year. By November 2013 the team had produced a card that could let users spend funds from their Ripple accounts. Since then Shift has also added bitcoin integration via Coinbase.....
Bitscan, a cryptocurrency merchant directory, has partnered with blockchain platform Waves to bring customer loyalty programs to the blockchain. If successful, the partners say their Incent Loyalty network will make loyalty rewards programs more useful and cost-effective. By utilizing the blockchain, the team says the platform allows merchants of any size to create customer rewards programs without incurring wasteful costs. The platform works by allowing merchants to choose a reward size for their programs, which get pooled with other rewards across the platform’s network. According to the....
A partnership between online rewards system Tango Card and bitcoin wallet SnapCard can now allow people to convert loyalty points to bitcoin. Prior to this, the only ways to acquire bitcoin was through mining or an exchange. Through this partnership, people can be able to gain bitcoin by walking 10,000 steps in a corporate wellness program or by trading loyalty rewards points in their program. Bitcoin and Loyalty Points. Apart from that, rewards programs that are powered by Tango Card already features the bitcoin option among their offerings. This is done through the company's "Reward as a....
Everyday consumers are reaping the benefits of brand loyalty points, as they can be used for future discounts or even free items, depending on how many points have been saved. For the brand itself, this is a great way to tie customers to their stores, and make them revisit the store every so often. But are we really using these loyalty points to their full effect? A recent UK study shows most loyalty points rewards are left unclaimed. The concept of loyalty points is quite beneficial to both the store and the consumer alike. Stores can use these points – which are in a digital format, mind....