Yes, Bitcoin Is A Brand. Here’s What That Means.
There are certain aspects of Bitcoin that resemble a User-Generated Brand.Just as the Apple brand is to tech, McDonald’s is to burgers, Nike is to sneakers and Coke is to cola, so is the Bitcoin brand to cryptocurrency.“Whoa… hold the phone!” you say. “Bitcoin isn’t a brand. It's a currency. Currencies aren’t brands!”Well, that’s a traditional way of looking at it. And Bitcoin is anything but traditional.Think of it this way: blockchain is a technology. Coins are an asset on the blockchain. Bitcoin is a brand that brings its unique selling proposition to blockchain.To be clear, Bitcoin is....
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PRESS RELEASE. INTERNET CITY, DUBAI, Sep. 30, 2022 – Global crypto exchange, LBank, released a long-awaited brand-update video on their official youtube channel, giving detailed information about recent updates and plans for the coming years. A diversity video was also released accompanying the brand reveal. This will mark a campaign around the brand upgrade that will continue for the next 2 months.
The 22-minute video went throught a variety of questions. LBank’s Co-founder Johnason Chen, COO Shantnoo Saxena, CMO Kaia Wang, and head of marketing MENA Abhinav....
Adam Hanft is a brand strategist and founder of Hanft Projects, a consultancy firm that has worked with, among others, McKinsey, Microsoft, Conduit, Fidelity and Match.com. Here he shares his opinions on why bitcoin, the brand, is in dire need of some work. The fiercely emotional debate about bitcoin - which is simultaneously an argument about the currency itself as well as a set of fixed views about governments, markets and economic structures - highlights a stunning gap in the bitcoin ecosystem. On one hand, bitcoin is a brand - it's the name of a currency and payment platform, like the....
Many people know the symbol of Bitcoin. Many people might know the symbol of Litecoin. Even fewer know the symbol of a Dogecoin. There are hundreds of cryptocurrencies that have been developed, but what's the symbol for "cryptocurrency?" Brand Me Crypto, a design contest sponsored by Vogogo and Cryptsy, is hoping that one concise brand can be created that will epitomize the true brand of cryptocurrency. "I found myself and our designers struggling to visually articulate cryptocurrency as a whole without inundating our designs with 5+ more coins just to communicate the overarching....
PALO ALTO, CALIFORNIA & CALGARY, ALBERTA - APRIL 27, 2015 - Cryptocurrency risk management and payment processing specialist Vogogo Inc. announced the winner of Brand Me Crypto, an initiative, conceptualized and sponsored by the company, its aim, to have global members of the crypto and creative community create an iconic brand to represent Cryptocurrency."Cryptocurrency is arguably one of the most compelling new technologies of our time and is quickly making its way into the mainstream." said Chantel Meeley, Head of Marketing and Creative at Vogogo. "Cryptocurrency however isn't just....