Ticketing platforms use blockchain to engage with customers post-pandemic
Will blockchain technology help revitalize the concert and event industry through customer engagement? The year 2020 was certainly lonely for many people around the world, as the COVID-19 pandemic resulted in the cancellation of almost all social events and gatherings. As a result, online events have become the new normal for almost every industry. While some may view this as an innovative development, many industries have struggled to exist due to a lack of ticket sales for events. For instance, the billion-dollar concert and event promotion industry has seen a decline in revenue at an....
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Ticketing is one of the main channels that has been shown to be ripe for disruption via NFTs. Moving tickets to the blockchain offer a variety of value-added incentives, including predefined royalty splits to reduce scalping and the eradication of fraudulent tickets. Innovation in ticketing has been lacking in recent years, with few new companies […]
NFT tickets are on the rise as artists and fans seek lasting engagement in real life and in the Metaverse through the use of new technology. Nonfungible tokens have proven to be successful across a number of industries. From gaming to high-end luxury fashion, NFT use cases have demonstrated the importance of creating lasting connections between a company or a brand and its users/customers.As such, it shouldn’t come as a surprise that the billion-dollar event-ticketing industry is on its way to being disrupted by nonfungible tokens. Specifically, the online event-ticketing sector — which is....
From sports events, to live music, to stand-up comedy and beyond – the ticketing business has become profitable for few, clunky for most, and outdated for everyone. A new blockchain-based platform, SeatlabNFT, is changing that. For the fans SeatlabNFT aims to revitalize the ticketing industry by moving tickets on-chain, and leveraging growing NFT technology to execute fast, streamlined, and straightforward ticketing transactions. The platform is based on the NEAR blockchain, allowing for cost-efficient and timely transactions – but the buck doesn’t stop there when it comes to....
Due to the pandemic, many global events have been canceled, but some conferences can still be visited in 2021. The year 2020, for most of the inhabitants of our planet, was passed in lockdowns or quarantine due to the COVID-19 pandemic; many were forced to stay at home. Social events were canceled or postponed, and entire sectors of the world economy suffered huge losses. The start of this year wasn’t any better, as governments across the globe are still forced to restrict events and activities to combat the spread of the disease.But there are industries that did not lose out over the past....
Blockchain technology has been taking the events management industry by storm. The COVID-19 pandemic led many to reflect on the failings of traditional, centralized ticketing and event platforms. These tools often feature low security, difficult user experiences, and high hidden fees. Blockchain continues to interest many event managers and promoters. The technology offers the opportunity to digitally manage events and payments without a central administrator, all while eliminating ticket duplication, fake tickets, and bots. Blockchain also can be harnessed to allow for event details to be....