Crypto.com downsizes some sports partnership deals amid market downturn: Report
The crypto exchange reportedly cut the scope of sponsorship agreements inked with sports organizations including the Angel City Football Club, the 2022 FIFA World Cup and Twitch Rivals. Cryptocurrency exchange Crypto.com has reportedly reduced the scale of many of its sponsorship deals with sports organizations amid staff cuts and the market downturn.According to an Oct. 6 report, Ad Age tech reporter Asa Hiken said Crypto.com cut the scope of sponsorship agreements inked with major sports organizations including Los Angeles' Angel City Football Club, the 2022 FIFA World Cup in Qatar and....
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The crypto market downturn has made it difficult for crypto firms to pull the trigger on any new sponsorship deals with the sports teams they spent hundreds of millions on at the beginning of the year. The longer the crypto market stays in bearish territory, the more marketing deals with American sports teams are being taken off the table as crypto firms tighten their belts.Crypto exchange FTX has been rethinking its marketing plan to plaster its name and logo across Los Angeles Angels jerseys, according to a June 20 report from the NY Post. The dramatic market downturn is likely to blame....
It was a stacked week of sports action in the crypto landscape: from new partnership deals, to controversial NFT endeavors, and new crypto exchange ambassadors – the sports space was active this past week. Every Sunday, we explore the past week of sports engagement in crypto and blockchain technology with a quick recap in The […]
Another number one draft pick is crypto-bound. Sports teams and leagues continue to find crypto partners. Name, image, and likeness deals in college sports and coming to life with crypto deals. It’s all these stories, and more, in this week’s Sports Slice on Bitcoinist. Let’s take a look at all the past week’s action. The […]
The current downtrend of the crypto market has negatively affected financial institutions, particularly those dealing with digital currencies. Currently, some firms are beginning to feel the heat from a different angle. This involves sponsorship deals between these digital currency companies and sports teams. This is particular to the crypto firms that have already spent hundreds of millions on the matter. The Crypto Winter Takes Hold As of 2021, the news reported that many digital currency firms invested billions of dollars in sponsoring sports. These companies had believed that the same....
The sports industry should heed the warning signs as they adopt emerging blockchain technologies such as NFTs, experts warn. The sports industry took a hard hit from the coronavirus pandemic. Most leagues got suspended, and then teams played without the audience for an extended period. Sports clubs started to seek out new revenue streams, and the crypto industry arrived to aid with juicy deals. Numerous partnerships between major sports clubs grabbed headlines over the last year. Even national teams and major club unions joined the trend. So, it became even more surprising when FC....