How This U.S. Cable Provider Will Launch Loyalty Coin On Cardano

Dubai is set to host the world’s first blockchain loyalty program with the launch of Loyyal, an umbrella scheme aimed at uniting many rewards programs under one banner. Uniting ‘Fragmented’ Loyalty Industry. In concert with the Dubai national government, Loyyal will use an “unbundled” blockchain to provide value transfer between loyalty scheme....

The blockchain based loyalty program solution provider, Ribbit.me has secured a seed fund of $1.5 million for a Middle East and Europe based Hayaat Group. Customer Loyalty Programs is one of the marketing strategies to glue customers to the concerned brand. These programs incentivize people on their expenditure at outlets that are part of the network. The incentives are generally in the form of discounts or redeemable reward points for each unit of currency spent for the purchase of goods and services. Rewards program also act as an effective market research tool for brands. Whenever a....

Everyday consumers are reaping the benefits of brand loyalty points, as they can be used for future discounts or even free items, depending on how many points have been saved. For the brand itself, this is a great way to tie customers to their stores, and make them revisit the store every so often. But are we really using these loyalty points to their full effect? A recent UK study shows most loyalty points rewards are left unclaimed. The concept of loyalty points is quite beneficial to both the store and the consumer alike. Stores can use these points – which are in a digital format, mind....

Photo via Nik Clark. In the wake of the arrests in Florida, and the Blockchain wallet being removed from the App Store, many Bitcoin enthusiasts are coming to the realization that the path to widespread adoption is fraught with increasingly arduous obstacles. Government regulation, Apple, or banks; what will be Bitcoin's most challenging adversary? If you believe Susan Crawford, it may be U. S. cable companies. In her new book, Captive Audience: The Telecom Industry and Monopoly Power in the Gilded Age, Susan Crawford characterizes the cable industry in the U. S. as modern railroad....

A new report from Deloitte explores how blockchain could be used in loyalty rewards programs. The report, released by the Deloitte Center for Financial Services, argues that most loyalty programs offered by US companies face a problem, as they are underutilized and have high management costs. At the same time, loyalty rewards recipients are just as likely to leave a program due to a perceived lack of convenience, the study found. Blockchain, according to Deloitte, presents a potential solution, offering a mechanism by which a loyalty program would function similarly to digital currency.....